As businesses undergo continuous transformation in their data infrastructure and venture into the expanding realm of generative AI, 2024 is anticipated to be a period of strategic re-alignment and deliberate adoption.
Generative AI holds immense promise, captivating the imagination of technologists worldwide. However, in 2024, while interest in generative AI will remain high, actual investments are expected to be cautious. Concerns about data residency, security, and operational complexities will prompt a conservative approach.

Applications of generative AI are likely to be mainly confined to enhancing customer service through advanced chatbots and supporting professionals as copilots across various industries. Large language models (LLMs), integral to generative AI, will likely stay within the domain of major cloud vendors, with OpenAI maintaining a market-leading position.